PGA Tour and YouTube golfers team up to create new tournament
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There’s going to be a new event as part of the PGA Tour FedEx Cup Fall Series next year…
The brains behind one of golf’s biggest YouTube channels has teamed up with the PGA Tour to create a new event that will start in 2026.
Good Good Golf, which features members Garrett Clark, Matt Scharff, Stephen Castaneda, Brad Dalke, Bubbie Broders and Sean Walsh, has just shy of two million subscribers on the streaming platform alone.
The success led to a $45 million investment by Creator Sports Capital – a firm backed by NFL superstar Peyton Manning’s Omaha Productions – and Good Good’s CEO Matt Kendrick has been working behind the scenes for more than a year to get this deal over the line.
It’s finally paid off. The Good Good Championship will be the PGA Tour’s first partnership with a digital-first golf brand.
Tyler Dennis, the Tour’s chief competitions officer, said it offers the organization a chance to “further connect and engage with our game’s younger fans”.
“I know all of us are very excited,” Good Good Golf’s Clark said in a video titled ‘We bought a PGA Tour event’ to announce the partnership. “This has been an absolute dream come true. The fact this is actually coming to fruition is literally insane.”
The tournament, which will be part of the FedEx Cup Fall Series that will follow the conclusion of the 2026 PGA Tour season, will take place from November 12-15, 2026, over the Fazio Canyons course at the Omni Barton Creek Resort in Austin, Texas, and will feature a field of 120 golfers, with the winner receiving 500 FedEx Cup points.
The prize money will be confirmed closer to the time, but purses at this year’s FedEx Cup Fall events have ranged from $6 million to $8 million.