Equipment Features

Step up your game with Skechers’ Slip-ins golf shoes

Written by Will Shreeve-Peacock on Friday, 3 October 2025

From tour-proven tech to everyday comfort, Skechers’ latest GO GOLF range offers styles for every golfer. Here’s what makes the 2025 collection stand out. This is an advertisement feature in association with Skechers If there’s one thing every golfer agrees on, it’s that comfort is non-negotiable when buying the best golf shoes. You can have the latest driver, a dialled-in putter, and...

TaylorMade roll back the clock for the coolest collection of the year

Written by Will Shreeve-Peacock on Tuesday, 10 June 2025

Paying tribute to golf’s roots and the 2025 US Open in Pittsburgh with vintage style and modern performance. While other brands release special edition collections that lean into the usual patriotic style for the US Open, TaylorMade’s 2025 Heritage Collection goes deeper. It connects past and present with care, confidence, and craft. This is not just another red, white, and blue drop.

Win the Ultimate Stitch Golf Prize: Personalised Bag, Premium Gear and Putter – Worth over £2,000

Written by Will Shreeve-Peacock on Wednesday, 15 July 2015

Upgrade your game in style with a personalised Stitch golf bag, premium gear, custom putter, and more, plus two runners-up will bag the sleek SL2 Air Walker carry bag. If you take pride in your golf game and believe the gear you carry should look as good as it performs, this one’s for you. Today’s Golfer have teamed up with Stitch Golf...

Golf shops can be a fun but also scary place.

The 12 biggest mistakes people make when buying golf clubs (and how to avoid them)

Written by Rob McGarr on Friday, 1 August 2025

Buying new golf clubs should be exciting – but it can also be a minefield of bad choices and misunderstood tech. From skipping fittings to chasing distance at all costs, we break down the biggest gear-buying mistakes golfers make – and how to avoid them. Buying golf clubs should be an exciting process – it’s a chance to update your setup,...

I had to quit my dream job at Callaway after Mark Wahlberg messaged me

Written by Will Shreeve-Peacock on Thursday, 26 June 2025

Callaway’s former VP of marketing, Harry Arnett, walked away from golf to launch a lifestyle brand with Mark Wahlberg. He tells TG why he chose chaos over stability… Municipal wasn’t born in a boardroom. It started on a golf course, not with marketing decks or investors, but with a conversation between two friends: one a former Callaway VP, the other one...

Stromberg Summer 2025 Clothing on the golf course

Stromberg Launches SS25 Collection For the Scorching Summer Season Ahead

Wednesday, 30 April 2025

Stromberg have launched their SS25 collection for the 2025 spring/summer season ahead, attempting to make your next golf game more comfortable and enjoyable than ever before. *This is an advertorial feature in association with Stromberg. Available exclusively at American Golf, the technical, affordable summer drop by Stromberg encapsulates the heritage of the brand, attempting to enhance golfers’ performance on the course...

Discover true freedom on the course with Stewart Golf’s remote trolley range

Written by Will Shreeve-Peacock on Friday, 25 April 2025

A hand-built legacy of innovation, British craftsmanship, and over 20 years of pioneering excellence in remote golf trolley technology. This is an advertisement feature in association with Stewart Golf Stewart Golf has led the way in remote-controlled golf trolley design for more than two decades. Handbuilt in Gloucestershire, every Stewart trolley is a reflection of British engineering excellence, combining quality craftsmanship with...

Are irons, hybrids, or fairway woods the best option for your golf bag?

Irons vs hybrids vs fairway woods – how to choose the best option for your golf game and course

Written by Rob McGarr on Thursday, 8 February 2024

Should you ditch your long irons in favor of hybrids or fairway woods? This guide to long irons, hybrids, and fairway woods will help you choose the best option for your golf bag. We’re allowed to carry 14 clubs, but most golfers don’t have a setup that makes the most of those options. Particularly at the top end of the bag,...

Sun Mountain Golf Bags 2023

Written by James Hogg on Monday, 21 August 2023

From stand bags to travel bags; what are the best options Sun Mountain are offering for 2023? Jump to: Carry bags | Cart bags | Travel bags | Buying Guide | FAQs Sun Mountain are responsible for some of the best golf bags on the market. They have been a leading manufacturer of golf bags for more than 40 years. Whether...

Elevate Your Game with Premium British-Made Golf Accessories and Training Aids

Written by TG staff on Thursday, 10 April 2025

GrooveFix manufactures a wide range of aluminum and steel precision golf tools designed to last a lifetime. This is an advertisement feature in association with GrooveFix Quality and premium golf accessories should be a staple of every golfer’s equipment. For that reason, every golfer should have GrooveFix accessories and training aids to help you play better golf. The British-based company offers a...

Ecco Biom H5: The next chapter in a decade of innovation

Written by Will Shreeve-Peacock on Tuesday, 15 April 2025

How the Ecco Biom H5 combines a decade of innovation with rugged Highland inspiration to deliver a golf shoe built for all conditions, all golfers, and every round ahead. The latest addition to Ecco Golf’s acclaimed Biom story is here. Launched in February, the Ecco Biom H5 continues a legacy of performance-driven golf footwear that spans more than ten years. Drawing...

Shot Scope: The Game-Changing Tech That’s Helping Golfers Shoot Lower Scores

Written by Will Shreeve-Peacock on Tuesday, 15 April 2025

Shot Scope are at the forefront of revolutionising the way golfers improve Golfers of all skill levels are always looking for ways to improve their game, and Shot Scope has built its brand around making that journey easier. Founded in Scotland, the home of golf, Shot Scope was created by passionate golfers who wanted to harness technology to help players track...

Duca del Cosma SS25 Golf Shoe Collection

Step Into Style and Performance: Discover Duca del Cosma’s 2025 Golf Shoe Collection

Written by Will Shreeve-Peacock on Monday, 31 March 2025

Experience Italian golf evolution with Duca del Cosma’s latest golf shoe collection, designed for performance on and off the course. For over 20 years, Duca del Cosma has been at the forefront of golf footwear innovation, seamlessly blending Italian craftsmanship with cutting-edge performance. Designed for golfers who demand both style and substance, each pair is crafted with premium materials to deliver...

Are these the best golf accessories you can buy?

Written by Will Shreeve-Peacock on Monday, 20 January 2025

GrooveFix’s high-quality UK-made golf accessories are some of the best on the market This is an advertisement feature in association with GrooveFix GrooveFix products certainly stand out as premium golf accessories, offering a blend of precision engineering, innovative design, and high-quality materials. With their focus on style, performance, and customization, they’re a popular choice among serious golfers and corporate clients alike. GrooveFix has...

Tested by YOU – Callaway Paradym Ai Smoke drivers

Friday, 12 April 2024

Six regular club golfers put their old drivers up against Callaway’s new Paradym Ai Smoke drivers on a launch monitor at The Belfry… with amazing results Artificial intelligence plays an increasing role in our everyday lives. AI powers virtual assistants, medical diagnoses, driverless cars and annoying online chatbots. But when it comes to AI-designed golf equipment Callaway is determined to boss...

Zerofit say they make the world's warmest base layer.

How Zerofit created the world’s warmest golf base layer

Written by Rob Jerram on Wednesday, 8 December 2021

Do you want the world’s warmest baselayer? Then you need Zerofit. How many times have you heard or read the phrase ‘layer up’? Lots! But, for many golfers, the issue with plenty of additional layers is that it can lead to a lack of mobility when it comes to putting your normal swing on the shot. One brand which is relatively new to...

We took three Today's Golfer readers to get fitted for TaylorMade's Stealth driver.

How TaylorMade’s Stealth driver gained us 65 yards!

Written by Rob Jerram on Tuesday, 24 May 2022

Should you get fitted for TaylorMade’s Stealth driver? Our three readers’ experiences should leave you in no doubt. TaylorMade’s Stealth driver has dominated golf equipment headlines in 2022. But while it’s been shown to perform for a robot, the world’s best players, and when tested by our consistent pro, could the carbon-faced technology really make a difference in the hands of...

Fashion at the forefront of Callaway Apparel’s new golf collection

Written by Mark Flanagan on Wednesday, 8 June 2022

Eye-catching and fashionable, Callaway Apparel’s Spring/Summer 2022 collection has something for every golfer. While staying true to its authenticity and continuing to provide staple pieces for its loyal customer base, Callaway Apparel has ventured towards fashion with its athletic range of SS22 products. In the men’s range, a natural blend of cotton and recycled polyester are at the forefront for luxuriously soft hand feels,...

A graphic to show the different parts of the Fujikura shaft production process

Inside the Fujikura lab that designs shafts for the world’s best players

Written by Simon Daddow on Friday, 26 May 2023

We visit the home of Fujikura, to find out how they create golf shafts for the best players in the world. Most brands working with the best golfers on the planet expect to pay millions of dollars in sponsorship, as tour pro endorsement is the most expensive way to get noticed in golf. Somehow, though, Japanese shaft manufacturer Fujikura buck that...

Four Today's Golfer readers test the Skechers Go Golf Elite 5 Slip 'In shoes.

Reader test: Skechers Elite 5 Slip ‘In golf shoes

Written by Chris Jones on Thursday, 28 September 2023

Four amateur golfers and Today’s Golfer readers put Skechers Elite 5 Slip ‘In golf shoes to the test to find out if they’re as good as the brand claim. Skechers make some of the best golf shoes, combining comfort and style with traction and support. The new Slip ‘In shoes continue that trend while also making the shoe ridiculous easy to...