TaylorMade to open first Kingdom facility outside of the US
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It’s gained cult status among golfers around the world – and now TaylorMade is bringing the iconic Kingdom to the UK…
The TaylorMade Kingdom is coming to the UK.
The brand announced on Tuesday that it will be opening the testing and fitting facility at The Grove, near London – a tour venue that has hosted a World Golf Championship, the British Masters, and is in the running for the 2030 Solheim Cup.
The Kingdom at The Grove, as it will be known, is set to open in spring 2026 and will complement The Kingdom, which is located at TaylorMade’s global headquarters in Carlsbad, California.
A statement from TaylorMade read: “From Scottie Scheffler to Rory McIlroy, Charley Hull and Tommy Fleetwood, The Kingdom provides the framework for fitting the world’s most iconic athletes, and golfers of all abilities are invited to have the same experience that unites the art and science of golf. At The Kingdom, every shot is hit with a purpose, every result measured, and every piece of data analysed: it is a truly unrivalled golf experience.”
The Kingdom at The Grove, it adds “will establish a leading destination for tour players, future stars, elite amateurs, and avid golfers to immerse themselves in the TaylorMade brand, products and people”.
The facility, which is being described as “8.5 acres of pure golfing paradise”, will also “feature highly-experienced and skilled fitters utilizing Trackman, Foresight, GEARS, and Quintic alongside the entire range of TaylorMade products for players to test, replicating many of the supreme offerings at TaylorMade’s US headquarters”.
David Abeles, TaylorMade’s CEO and president, said: “We’re delighted to unveil our first The Kingdom location outside of the United States at The Grove, near London. The Kingdom has been an iconic part of the TaylorMade brand for many years, and we’re thrilled to bring it to a new market enabling more golfers to experience what we do best.
“Since the beginning, we’ve been on a journey to become the market leader in customization and personalization. This new facility is a tangible sign that our strategy is thriving and will help strengthen the global position of our brand.”
The facility will include three state-of-the-art fitting bays, a putting studio, a custom workshop, a lounge and a locker room.
The facility will also have its own workshop, so in many cases golfers can see their clubs being built and walk away with them on the same day.
The sustainable building will be made from a timber structure and feature hidden solar panels on the roof to reduce its carbon footprint.
In addition, The Grove’s driving range will be reconstructed by Kyle Phillips Golf Course Design, while the short game area will be completely redesigned.
The statement also notes that, during the build process, “around 40 new trees will be planted in the surrounding areas”.
David Silvers, TaylorMade’s vice president and managing director for the EMEAP regions, explained why the brand chose London for it’s second Kingdom facility.
“The Grove was a natural fit with its five-star luxury resort aligning perfectly with the premium nature of the TaylorMade brand,” he said.
“Not only is it in a perfect location, just outside the biggest city in our biggest European market, but it boasts exceptional facilities alongside a top-class golf course with tour heritage.
“Tiger Woods won a World Golf Championship here and more recently they have hosted the British Masters. We couldn’t be more thrilled to partner with The Grove and bring the ultimate TaylorMade fitting experience to all golfers.”
Golfers interested in being among the first to visit The Kingdom at The Grove can register their interest on the TaylorMade website.
Images and animation by Secchi Smith.