BMW 7 Series and i7 crowned Parkers’ Best Luxury Car 2026

Today’s Golfer has once again partnered with Parkers – the definitive resource for car buying advice in the UK – to bring you the Best Luxury Car award in the Parkers New Car Awards 2026.

The joint winners of the Best Luxury Car aware are the magnificent BMW 7 Series and BMW i7, announced as part of a line-up of 12 award-winning cars revealed today. 

For a second consecutive year, BMW’s flagship duo have proven untouchable. Whether you choose the cutting-edge electric i7 or the plug-in hybrid 7 Series, both deliver a blend of refinement, technology and driving enjoyment that no rival can quite match.

The i7 in particular represents a new era of luxury motoring, combining whisper-quiet progress with breathtaking performance and an opulent interior that sets new standards for comfort. Meanwhile, the 7 Series continues to offer the very best in long-distance luxury for those who prefer a conventional powertrain, with outstanding ride comfort and first-class technology throughout.

Both models also offer generous luggage capacity, making them ideally suited for transporting golf clubs, ensuring that every journey, from the city to the fairway, is undertaken in effortless style and comfort.

Keith Adams, Editor of Parkers, says: 

“Both versions of the 7 Series are extraordinary achievements. They deliver true limousine luxury with a driver-focused edge that BMW does better than anyone. Whether you’re gliding silently in the i7 or enjoying the effortless pace of the 7 Series hybrid, it’s like travelling in a private jet for the road.”

The BMWs finished ahead of strong competition from the Range Rover Sport and Bentley Continental GT, both highly commended for their craftsmanship and presence. But for the Parkers judges, the BMW pair simply offered the best combination of comfort, quality and technology. 

Now in its ninth year, the Parkers New Car Awards 2026 celebrate the very best cars in Britain, based on thousands of miles of expert testing and the real-world experiences of over 2.5 million Parkers users who are actively shopping for their next car. 

Find out more about the Best Luxury Car award and all the winners at parkers.co.uk/car-awards.