I’ve found THE best golf ball for your game in 2024… and used a robot to prove it!

Whether you swing it fast or slow, want maximum distance, or increased spin, or are just looking for the best value ball available, our robot test will identify the best golf ball for you…

All golfers want to play the best golf balls for their game, no matter whether you’re an elite player, mid-handicapper, or a beginner.

Unfortunately, finding the best golf ball for your game isn’t always easy. With myriad brands offering a multitude of different models, it can be hard to know where to start. And independent, reliable comparison data that help golfers identify their best golf ball is scarce because it’s incredibly time-consuming and expensive to create because an R&D robot is needed for an accurate test.

We’ve been robot-testing golf balls since 2018 and it has become one of the most popular pieces of content we create, helping golfers compare golf ball performance and choose the model that suits them best.

In 2025, we carried out our biggest golf ball robot test to date, with continued support from Ping and the Sports Technology Institute at Loughborough University. We did it all again with the latest and most popular models. Full details of this year’s testing methodology, including how we conduct our equipment reviews, can be found through the links below.

• Golf ball robot test: 62 golf balls, 2,232 shots, 50,000 data points… find out what’s No.1 for you
• How we test golf equipment at Today’s Golfer

Back to 2024…

Rather than repeat our 2023 robot golf ball test, we decided to test 22 new models for 2024, as well as including the Titleist Pro V1 and Titleist Pro V1x again. We included these because they are the most popular golf balls on Tour and serve as a good benchmark for testing purposes.

With 24 balls tested in total, whether you’re a fast-swinging low handicapper or slow-swinging senior, the results will highlight the best ball for your game.

Robot Tested Golf Balls: Jump To

• Meet the robot
• Meet the experts
• How we did it
• Which golf balls are included?
• Will a 2, 3, 4, or 5-piece golf ball best help your game?
• Ball-by-ball analysis
• The top-performing golf balls
• Data analysis
• What we learned

Why we used a robot for golf ball testing

After running such a successful robot golf ball test with the Sports Technology Institute at Loughborough University last year it made perfect sense for us to partner with the leading sports science university in the world once again.   

We don’t regularly use robots for testing, because they’re expensive to get access to and, unlike golfers, they don’t mishit shots. But to accurately gauge performance differences between golf balls you absolutely have to test on a robot. Human testing is crucial for intangibles like feel and looks, but no golfer on the planet has the consistency or stamina to hit shots at the same speed and from the same location again and again as a robot can.

Thanks to Loughborough’s indoor test lab we created a controlled test environment without the interference of weather conditions, which is a huge concern when hitting thousands of shots down a range over five days. It also meant we could easily retrieve any ball that presented abnormal flight behaviors and slice it open to see if there were any deficiencies in its construction.

You can read more about how we test golf equipment here.

This is no ordinary robot   

Loughborough’s main research robot is the Miyamae Shot V (they also have an older ex-Dunlop Slazenger model that produces a repeatable but much cruder swing). The Miyamae was made in Japan and cost $100,000 nearly 20 years ago when the university bought it. Unlike the Golf Labs robot used by others, which is pretty much standard in most major golf brands’ R&D labs, the Miyamae works on three axes so it can be set up to mimic a real golfer’s swing. Over the years the boffins at Loughborough have stripped the robot back, replacing the mechanics and redesigning the interface used to set it up. To put it lightly, this is no ordinary off-the-rack R&D golf robot.  

Dr Jonathan Roberts, Senior Lecturer at the Sports Technology Institute, wanted to see if the robot could better replicate a real golfer swing, rather than simply swinging a golf club consistently and repetitively like engineers usually want when comparing golf equipment. With some tinkering from his team, the Miyamae robot has three independently controllable axes that allow sufficient tailoring of club delivery so the university can replicate any golfer’s swing on the planet.

The Miyamae swings around a central hub, like a golfer’s chest. It allows cocking of the wrists and rotation around the shaft axis to replicate how the golfer’s hands rotate and square up the face coming into impact. All three axes are independently controlled.

Setting up the robot

With so much adjustability it takes time to set the robot up to deliver the club in the way you want, and additional time to check the machine is consistently hitting these parameters. For us to best replicate how human golfers launch drives into the air, we wanted shots to be hit with a neutral path, and be neither up nor down onto the ball for driver shots. For irons and wedges, a golfer’s typical attack is down onto the back of the ball, all characteristics we could dial in through the robot’s setup.

Although the robot can hit a couple of shots a minute once set up, getting the set-up correct can take an hour or more, particularly when switching from drivers to irons, or irons to wedges.       

At Loughborough, Dr Jonathan Roberts has worked on the biomechanical analysis of golfers, using motion capture for the past few years. It’s next-generation stuff and is for a new analysis system Ping are creating to allow them to better understand how different swings are more suited to different types of equipment. This motion capture data was used to program the robot for our test, so real swing characteristics have influenced how every shot has been hit.

Dr. Roberts told us: “The transition at the top of the backswing feels important, but most R&D robots start swinging from parallel to the ground (so not in the usual address position) and have a pause at the top of the backswing.

“Our robot can recreate how somebody loads the shaft in a certain way, we also get a natural transition from backswing to downswing and can look at how the shaft deforms and so on.”

Meet the experts

Dr Jonathan Roberts

Senior Lecturer, Loughborough University, Sports Technology Institute

Dr Roberts (below left) has worked at Loughborough University for over 25 years. He’s completed a Callaway-sponsored PhD on the feel of golf shots, as well as completing golf ball consultancy work for Nike, and more recently collaborating with Ping. 

His knowledge isn’t limited to golf; he works as part of a research group for Adidas and has been involved in the design of the World Cup football for the last 20+ years.

James Morris    

Research Associate

James (above right) attended Loughborough University as a student, he’s completed a PhD for Adidas and developed a new measurement system for recording how clothing and skin move relative to each other. James teaches undergraduate modules on the robot and has recently played a role in looking at the effect spray on impact paint has when testing golf clubs.

As part of his research backed by Adidas, he’s worked on the 2024 and 2026 European Championship footballs looking at how cosmetic designs impact aerodynamics. He’s not much of a football fan though, he prefers cycling, and his dream job is doing exactly what he does at the Sports Technology Institute but with greater financial reward.   

How we did it

Some will argue golfers aren’t robots and there’s no element of ‘feel’ within this test. But experience tells me the only true way to see the difference between each ball’s performance is a repeatable swing and consistently accurate impact location, which no human tester can reproduce. Certainly not across different swing speeds and various club categories, especially when 24 different golf ball models need testing.

Our test took well over a week to complete, we spent six months behind the scenes planning how to make it happen again, and I spent a week crunching the numbers to come up with our top-performing golf balls of 2024. Here’s how we did it…

Why we used Loughborough University

With the costs of buying an R&D golf robot running to $100,000+, there aren’t too many options around. And the brands that have them also make golf balls, which obviously presents a conflict of interest should we use one to perform a golf ball test against competitor models.

Loughborough University, though, is often referred to as the best sports science university in the world, and thanks to Ping’s (who have invested in an R&D lab on campus) introduction a couple of years ago it made perfect sense to explore the opportunity to collaborate again in 2024.

It’s taken months of setting up, but with Senior Lecturer Jonathan Roberts being a golfer and understanding our cause, and with Loughborough and Ping having no vested interest in golf balls, our partnership made perfect sense.   

Why we test using different clubs and swing speeds

We have always been about the club golfer here at TG, so it was vital to us to test each golf ball at different swing speeds to show how each model will perform for you. So, no matter what your speed, you’ll find plenty of useful information within this test tailored to your own game.

Our driver shots were hit at speeds of 85, 100, and 115 mph (moderate, mid, and fast). For 7-iron we used a mid-80 mph speed. Pitching wedge was hit at 74 mph. To ensure our results reflect real-world golfers we’ve also used the Ping clubs most suited to these speeds.

A 9° Ping G430 LST driver (with X flex Tour 2.0 Chrome shaft) at 115 mph. A 10.5° Ping G430 Max driver (with S flex Tour 2.0 Chrome shaft) at 100 mph. And a 12° Ping G430 Max (with R flex Alta CB Black) at 85 mph. We took the same approach for irons and wedges using the Ping Blueprint S 7-iron and pitching wedge (with S flex Dynamic Gold 120 shafts).

How we picked which balls to include

In order to test a good range of balls, from the most popular premium balls to lower compression club golfer balls and some of the best budget golf balls, we drew up a shortlist of 22 new models we hadn’t tested before. With so many golf balls claiming to offer Titleist Pro V1-like performance, we also wanted to include this benchmark model along with the firmer Titleist Pro V1x to see how competitors measure up against these iconic two balls.

Unlike last year, when we took the bold decision to leave out the leading Direct-To-Consumer golf balls, this year we wanted them included. The likes of Snell, Vice, and Seed all claim their balls deliver Titleist Pro V1 or Pro V1x-type performance at a fraction of the cost, so we wanted to put that to the test.

Apart from the Titleist Pro V1 and Pro V1x, all the golf balls from the major brands (Callaway, TaylorMade, Srixon, and Wilson) are new models for 2024. These are models that have not appeared in previous robot tests by us. Even though we’ve used the Titleist Pro V1 as a control ball to set the robot up to launch shots in the same way as last year, I would strongly suggest not comparing the results of this year’s test with those from 2023, or any other year.     

To ensure you also get a good idea of how lower-budget balls compare to their most expensive cousins I’ve also included the Srixon Distance (one of the best-selling distance golf balls in the UK), the Vice Tour, and the interesting new Snell Prime 2.0 which is the only 2-piece ball I’m aware of that comes with a urethane cover.

We’ve also bought the Kirkland Signature V3 from Costco, which at £1.46 is the least expensive ball featured within this test.  So everything is geared towards equipping you with the best, most relevant information to help you establish which golf ball best suits your game and pocket. 

Why we tested indoors,

It wasn’t too long ago the golf industry thought outdoor testing and fitting was the only way to go, as it allowed seeing a shot’s entire flight. Since Foresight and their camera-based launch monitors have arrived on the scene, though, thinking has changed dramatically. Foresight’s GC Quad is now recognized by players, instructors, and brands as a leading launch monitor, and regularly features in most brands’ R&D test labs. And because it measures everything you need to know about a golf shot within 18 inches of the ball leaving the clubface, the Quad makes it possible to accurately test indoors.  

The added benefit of testing indoors is it’s possible to create a controlled lab environment, so weather conditions – whether they be cooler or warmer temperatures, wind, or rain – play no part in the data created, which isn’t the case when testing outdoors and tracking the whole of a golf ball flight.

For 2024, I also contacted the leading golf ball brands and the R&A and tried to get hold of the drag coefficient for each golf ball. With this information Loughborough University could calculate individual ball flights, rather than using the same aerodynamic model Foresight apply to every shot hit. Essentially a small detail that would have created a more personalized test between the elite brands that provide this information.    

All of the data from our previous robot golf ball tests has come from a Foresight GC Quad launch monitor, and it made perfect sense to use the same system again. 

Why each ball was only hit once

We wanted to create the cleanest most accurate data possible, so we only hit each golf ball once. Our reasoning behind this is that if there’s ever a ‘rogue’ ball among our test samples it only affects one of the five situations we test from, not all of them. It also means if any ball is damaged during the hitting process, it doesn’t get reused, so it can’t skew our data on subsequent shots.

I asked brands to supply us with five dozen boxes of each ball selected for testing, which allowed 12 shots to be hit from each of the three driver swing speeds, as well as a dozen of each ball with the 7-iron and pitching wedge. In total, that’s 1,440 robot shots during the week!

Each of the five individual test orders were randomized and split into sets of three balls at a time. This way we ensured there wasn’t a 4 – 5 hour gap between testing the first dozen and the final dozen, just in case there were any temperature swings inside the laboratory.     

How much data did we create?

By tracking head and ball data through the launch monitor we created thousands of data points (looking just at basic ball and club data there are 19 different metrics for every shot hit) which gave us a mountain of data to analyze. It took the best part of a week to sift through it. I worked out the averages for the longest, fastest, and spinniest balls, and determined our recommendations within each product category.     

Will a two, three, four, or five-piece golf ball best suit your game?

What you need to know about two-piece golf balls

Two-piece golf balls are always the least expensive. Typically they have a huge core under a thick ionomer or surlyn cover. For 2024 the Snell Prime 2.0 is the first 2-piece ball I’ve ever seen to be clad in premium urethane. For many club golfers two-piece models represent an excellent blend of reasonable performance and value, particularly if they’re prone to losing a few. 

Even though these are the least expensive balls on the market, it’s not uncommon to find a choice between a softer feel, longer distance, or a blend of both in a single ball. I’ll highlight the difference between this category and others so you can weigh up if it’s really worth paying more for tour-level performance or urethane-cover club golfer balls.

Here are the two-piece golf balls in this test.

What you need to know about three-piece golf balls

42% of the balls in this test are three-piece models, which means this is a very popular construction method for both tour and club golfer balls. The core size is shrunk to allow a mantle layer to sit between the core and outer cover, which allows engineers to dial in different characteristics based on the wants and needs of the target player. 

Tour-level three-piece balls have urethane covers to maximize wedge spin and greenside control. In comparison, club golfer models will have a softer compression for additional feel. Gone are the days when three-piece tour balls were just softer, higher spinning versions of firmer four-piece ‘X’ style balls, as models like the Pro V1 are now lower flying and lower spinning than their 4-piece siblings.

For the purpose of this test, I’ve included the direct-to-consumer golf balls in the categories they attack. This means the Seed SD-01 The Pro 1 appears in the same ‘Premium tour level’ category as the Titleist Pro V1, even though you won’t find this model or a Snell/Vice in play on the PGA Tour. Models that come with a lower compression like the Vice Pro Air sit in the ‘Club golfer (urethane cover)’ category as it’s a direct competitor to the Callaway Chrome Soft and Srixon Q-star Tour.

Here are the three-piece golf balls in this test.

What you need to know about four-piece golf balls

Traditionally, four-piece golf balls were firmer ‘X’ style, lower spin, lower flying models; but things have changed.

The most recent Pro V1x (four-piece) is said to have higher long-game spin and higher ball flight compared to the Pro V1 (three-piece). Both the Wilson Staff Model balls contain four pieces, yet the standard model can drive down spin and give a lower, more penetrating ball flight. My advice would be to be aware if you’re choosing between 4-piece and 3-piece golf balls – the decision might not be quite as clear cut as it once was.

Bear in mind firmer balls are generally faster and longer, irrespective of swing speed. We’ve also seen they don’t always spin less with a wedge than their softer siblings. Use our test data to identify the fast and long models with the driver and iron, but can also spin with a wedge.

Here are the four-piece golf balls in the test.

What you need to know about five-piece golf balls

TaylorMade are the only major brand making five-piece balls. The TP5 and TP5x are played by Rory McIlroy, Nelly Korda, Collin Morikawa, Dustin Johnson, Brooke Henderson, Tommy Fleetwood, and a whole host of other TaylorMade Tour players. 

With three layers between the core and cover, the brand have more knobs and levers to tweak to dial down driver spin, up launch, or maximize wedge spin. The firmer feeling TP5x is faster, longer, and launches higher, whereas the TP5 offers a little extra wedge spin, more feel, and some extra shot-shaping potential.

Here are the five-piece golf balls in this test.

Why do urethane balls spin more in the short game?

Urethane is a softer material than the ionomer or surlyn cover used on lower-priced golf balls, it’s also more pliable, so it can stretch and move, especially when it’s used to cover a stiffer mantle layer underneath. At impact, that movement means urethane likes to bite into the grooves of a wedge, which imparts more spin.

Research has shown urethane can offer up to 50% more backspin from 45 yards out than a non-urethane ball. More spin means golfers can be more aggressive with their short-game strategy.

Are firmer golf balls faster?

Yes, higher-compression golf balls are widely proven to be faster golf balls, but softer golf balls aren’t always shorter in the hands of the golfers they are designed for. Some very famous lower-compression golf balls like the Callaway Chrome Soft are well known for being low-spinning, which maximizes carry distance and aids accuracy.

If you want the fastest golf ball you can buy it will need to be a firm golf ball, but just because it is fast doesn’t mean it will be the longest, especially if you swing at average or slower speeds.  

The results

JUMP TO:

• Callaway
• Kirkland
• Seed
• Snell
• Srixon
• TaylorMade
• Titleist
• Vice
• Wilson Staff

Callaway

Callaway Chrome Tour (2024)

Expert rating:

4.0

Price per ball £4.58 / 0.23p per yard

Price: £46.49

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Price: £46.49

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Alternative Retailers

American Golf

£44.99

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Golfbidder

£44.99

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Hot Golf

£44.99

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www.gamolagolf.co.uk

£47.99

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This is Callaway’s brand new hero tour ball for 2024. The model is for golfers seeking distance along with a good helping of feel. A 90 compression means the Tour is positioned within a softer space than Callaway has previously operated at with the preceding Chrome Soft X (which had a compression of 98 where the standard Chrome Soft was 75) and Chrome Soft X LS.
 
Unlike previous Callaway tour-level balls, this model is designed to be a direct alternative to the Titleist Pro V1. But Callaway says the model outperforms the market leader on ball speed and distance.

Nine new areas of circular-shaped dimples on the cover (Callaway historically has only ever used HEX geometries) give a higher ball flight than the firmer and lower-spinning Chrome Tour X.

Read our full Callaway Chrome Tour (2024) golf ball review.

Pros & Cons Specs

Pros

• A direct rival to the Titleist Pro V1
• Faster and longer than the Titleist Pro V1 (at 100 and 115 mph with the driver)

Cons

• In 2024 Callaway is an expensive tour ball choice

Construction	4-Piece
Cover	Urethane
Cost per ball	£4.58

Test data and verdict: Callaway Chrome Tour

VERDICT: Callaway Chrome Tour (2024)

The Chrome Tour is the golf ball Callaway hasn’t made before 2024, as essentially it is a slightly softer feeling ball (for them) that’s designed to go head-to-head against the Titleist Pro V1. Where before the Chrome Soft X was firmer and the Chrome Soft was softer.     

Our data has the model down as a faster and longer option than the Pro V1 at 100 (0.3 mph/5 yds) and 115 mph (0.6 mph/2.9 yds) driver speeds which are the categories of players most likely to buy within the tour level ball category. With 210 rpm of iron and wedge spin difference between the pair, there’s not huge amounts to choose between the two when it comes to approaching the green.

Our accuracy data has the Pro V1 producing an average shot area 27.9% tighter than the Chrome Tour across five situations, yet in terms of ball speed, backspin and carry distance consistency this model ranked 7^th (on average) out of 24 models, whereas the Pro V1 was 14^th.

You cannot buy this ball without first considering the Chrome Tour X, its numbers are beastly good on a spreadsheet even if it is a slightly firmer option.

Callaway Chrome Tour X (2024)

Expert rating:

5.0

Price per ball £4.58 / 0.23p per yard

Price: £55.00

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Price: £55.00

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Alternative Retailers

American Golf

£44.99

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Golfbidder

£44.99

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Hot Golf

£44.99

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www.gamolagolf.co.uk

£47.99

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The new 2024 Chrome Tour X is for decent players who seek ultimate speed and control. The X is the highest-spinning Chrome Tour model (from the driver down to the wedge). It’s also the ball chosen by Jon Rahm. The Spaniard chooses the Chrome Tour X as he likes being in control of taking spin-off shots, which he feels he can do best when playing a higher-spinning ball.

The Chrome Tour X has a compression of 98 and the company reports seeing ball speed gains of 1.5 – 3mph during internal testing with this model. Interestingly the speed gains don’t come from a firmer compression, as this model is the same compression as the previous Chrome Soft X.

Golfers should expect 300 RPM more backspin up to 50 yards from the surface of the green, the all-important scoring zone for the very good players.  

Read our full Callaway Chrome Tour X (2024) golf ball review.

Pros & Cons Specs

Pros

• Long off the driver
• High spin with the irons and wedges
• Produced our third smallest shot area average

Cons

• In 2024 Callaway is an expensive tour ball option

Construction	4-Piece
Cover	Urethane
Cost per ball	£4.58

Test data and verdict: Callaway Chrome Tour X

VERDICT: Callaway Chrome Tour X (2024)

In many instances, a 1^st, 2^nd, and 3^rd place ranking for carry distance across our three driver speeds would say everything you need to know about the Callaway Chrome Tour X. But this golf ball is so much more than just a firm, fast, and long driver model.

The X was either highest or tied highest for shot height across the three driver speeds (and somehow posted a lower-than-average ball flight with the 7-iron) while also producing more iron spin (which means it’s not the longest) and wedge stopping power than any other ball in this test. That’s some serious across-the-board performance but the model wasn’t quite finished there.

Callaway golf balls have taken some stick for manufacturing inconsistencies before yet by posting our third smallest shot area (averaged across five test situations) as well as a minuscule 2 sq yds shot area (the smallest on test) with a wedge our data is a ringing endorsement the company is now making some seriously impressive tour level golf balls.

If there is a slight fly in the ointment it has to be the new 2024 £54 a dozen price tag, which now makes Callaway the most expensive mass-market tour ball out there. If you want to buy in make sure you do when these beastly good balls are on offer.  

Callaway Chrome Soft (2024)

Expert rating:

2.5

Price per ball £4.58 / 0.23p per yard

Price: £47.95

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Price: £47.95

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Alternative Retailers

Golfbidder

£44.99

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Hot Golf

£44.99

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The original 2014 Chrome Soft was an oddity, as it started a whole new golf ball category offering aspirational club golfers softer feeling tour quality golf balls designed just for them. The model was low spin, which helped golfers find more fairways with extra distance, yet its soft 65 compression gave a softer impact feel than leading tour balls like the Titleist Pro V1.

Yet thanks to the soft urethane cover golfers got guaranteed greenside spin and control to boost scoring potential in much the same way as when using a market-leading tour ball.

The new 2024 Chrome Soft is still a low spin ball just like the original, which helps with distance and accuracy. Yet thanks to a new aerodynamic package Callaway says golfers will get more lift to ensure shots hit a greater apex height which helps shots stop upon hitting the green, maximizing playability for mid and slower-speed players.

Interestingly over the last two generations, the Chrome Soft has morphed from a four-piece ball to three primarily as the soft core construction is easier to create consistently.

Pros & Cons Specs

Pros

• Club golfers will like the softer feel

Cons

• Produced the largest shot area of the entire test
• A low-spin choice with irons and wedges
• Not the longest option

Construction	3-Piece
Cover	Urethane
Cost per ball	£4.58

Test data and verdict: Callaway Chrome Soft

VERDICT: Callaway Chrome Soft (2024)

Back in 2014 the original Chrome Soft undoubtedly was ‘the ball that changed the ball’, as it came at designing golf balls from a strokes gained perspective rather than focusing on pure launch monitor numbers. The model gave golfers the softer feel they craved, which meant it was a huge success and the Chrome Soft sparked a whole new low-compression trend that has become popular among club golfers and still booms today.

But if you haven’t noticed the Chrome Soft franchise never quite hit the spot with decent golfers, hence why this year the balls aimed at tour players by Callaway have traded the ‘Soft’ marquee for ‘Tour’. As the Chrome Soft is aimed at more average club golfers, they’re inevitably compared to models like the TaylorMade Tour Response and Wilson Triad, yet at £54 a dozen Callaway would argue the Chrome Soft is a much higher spec golf ball. The issue is our data doesn’t quite support the model being a better choice.

Thanks to its lower compression the Chrome Soft has always been a low-spin golf ball. The thinking was its low spin traits helped maximize distance and improve accuracy, but also meant golfers got less spin on approaches with irons and wedges, which for many lower speed players isn’t the ideal setup.    

Our data has the Chrome Soft down as the 17^th and 16^th longest ball at 85 mph and 100mph with the driver, it was also 11^th longest with the 7-iron. Throw in below-average iron and wedge spin and we start building a picture of how there are better club golfer balls out there for less dosh.

Perhaps unfairly the Chrome Soft posted the largest average total shot area for our entire test (51.41 sq yds), as at 115mph with the driver (a speed it’s not really designed for) we saw 9.5 yds of carry distance drop off (the average was 4.76) and 18.4yds of left to right dispersion (the average was 12.7 yds) which is sizeable when using a repeatable and consistent robot tester.

Kirkland

Kirkland Signature V3.0

Expert rating:

4.0

Price per ball £1.46 / 0.07p per yard

Price: £44.90

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Price: £44.90

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Retail giant Costco upset the apple cart when they got involved in making urethane-covered golf balls under the Kirkland Signature banner in 2016. Only available in 24 golf ball packs and consumers have to buy two at a time (plus you need a Costco membership), which means you’ll need to spend at least £69.98 to buy into the V3, but thanks to that the Kirkland can boast the lowest cost per ball in this entire test.
 
For several years the Kirkland has been a regular golfer favorite as the lower cost means you don’t have to be too bothered about losing one here and there, yet thanks to the 3-piece construction and urethane cover this model historically has been incredibly high spin.

Our data below shows how the model compares against the latest balls of 2024, highlighting whether or not their low price actually represents a good value-for-money investment for you.     

Pros & Cons Specs

Pros

• A very high spin option
• The cheapest ball option in this entire test and it has a urethane cover
• Shorter but more spinny than a Titleist Pro V1

Cons

• Don't expect optimal carry distance

Construction	3-Piece
Cover	Urethane
Cost per ball	£1.46

Test data and verdict: Kirkland Signature V3

VERDICT: Kirkland Signature V3

Kirkland has really upset the urethane golf ball apple cart since entering the market in 2016, although simple their single-ball approach has also caused some serious confusion. With many YouTubers and influencers referring to the Kirkland as a Pro V1 killer, many golfers believe this model is a direct alternative to the Pro V1, but our data shows that isn’t really the case.     

I completely understand why golfers have flocked to this model, firstly at £1.46 a ball or 0.07p a yard it’s the cheapest ball in this entire test, which isn’t half bad considering it comes with a urethane cover. Golfers love being able to spin and stop approaches with wedges and irons and pretty much more so than with any other ball they can do just that with the Kirkland.

But as a ball that ranked 2^nd best for iron and 3^rd best for wedge spin you have to accept this ball is not set up for optimal distance. This a point that’s reinforced when you realize the model was our highest spin driver ball too (averaged over 100 mph and 115mph speeds).

Compared to the Pro V1 our data shows the V3 giving up an average of 2.2 yds across three drivers speeds to the market leader, which extends to 4.3 yds with the 7-iron which for many will mean needing an extra half a club for approaches into the green.

That said, thanks to generating so much stopping power the Kirkland out-spins the Pro V1 by 515rpm with an iron and 352 rpm with a wedge, so you’ll never have to worry about nestling shots down on the greens surface with a longer iron.

I’m absolutely not saying you should not buy this ball as it’s too high spin. I understand that many golfers love its high spin traits. I am saying though is go into it with your eyes open and understand where the ball’s strengths and weaknesses lie as very few golfers like leaving distance on the table.

If you do and so long as your game benefits from the model’s high spin traits and you enjoy saving a bunch of cash our accuracy and consistency data suggest with a mid-table performance the V3 is not going to let you down.       

Seed

Seed SD-01 The Pro 1

Expert rating:

4.0

Price per ball £2.08 / 0.11p per yard

Price: £25.00

Seed Golf

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Price: £25.00

Seed Golf

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Seed works on a Direct-to-Consumer model which unlike the major brands means you won’t find their balls in golf shops across the globe. It also means you can only buy their balls at the best possible price when purchasing 5 dozen or more at a time, or by signing up for a one, two, or three-month subscription where you get sent a dozen balls at set intervals.
 
To ensure you know exactly which ball the SD-01 targets Seed spell out on their website how the model's 3-piece construction is like a Titleist Pro V1. Compared to previous versions this generation has a softer urethane cover.

So long as you buy at the least expensive price it’s possible to save £25 a dozen over the Pro V1, our results highlight whether that’s a sound investment or not.

Pros & Cons Specs

Pros

• The most accurate golf ball in this test
• A consistent golf ball choice
• Good value for money so long as you buy on subscription or in multiples

Cons

• Gives up a little bit of iron and wedge spin versus a Titleist Pro V1

Construction	3-Piece
Cover	Urethane
Cost per ball	£2.08

Test data and verdict: Seed SD-01

VERDICT: Seed SD-01 The Pro 1 

The goal of the SD-01 was always to compete against the Titleist Pro V1 on performance and beat it on price, and our data shows it does a great job of delivering on each of those key objectives.

Across the board, the SD01 was longer than the Pro V1 in all five test situations, albeit with miniscule margins, which in anyone’s book has to be a great start against the market leader. With the 7-iron the Seed was faster (1 mph) and 3.8 yds longer (the biggest difference from any situation) while giving up just 5% backspin (280 rpm), which in no way should be a deal breaker.

For wedge play the SD01 spun 5.4% (416 rpm) less than the Pro V1 but we’re talking levels that will have a negligible impact on the golf course, and the SD01 story doesn’t quite end there.

Thanks to tracking shot area for accuracy numbers and drop-offs for consistency we can see the SD01 is a really consistent golf ball choice. Averaged across all five test situations the SD produced our smallest shot area, 15.5 sq yds, which is 12.7 sq yds tighter than the test average and 2.1 sq yds smaller than the 2^nd placed Titleist Pro V1.

Some may argue we just happened to test five dozen Seed SD01 balls that were well-made, hence the small dispersion figures. But our consistency data backs up the shot-to-shot consistency and reliability on the golf course. Incredibly this model produced the smallest amount of carry distance drop off of any of the balls tested, it also ranked 11^th for ball speed variation and 7^th for backspin difference giving an average consistency ranking of 5^th from a field of 24.

All in that’s a really impressive overall performance, just make sure you buy on Seed’s keenest terms to get the best possible price if you buy in.

Seed SD-X1 The Pro X1

Expert rating:

3.5

Price per ball £2.08 / 0.11p per yard

Price: £25.00

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Price: £25.00

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Very much like the SD-01 Seed says the SD-X1 is a great alternative to a Pro V1, TP5, and interestingly the 2022 Callaway Chrome Soft X. Typically it should fall into the hands of slightly better higher speed players than its slightly higher launching SD-01 sibling.
 
This model focuses on producing a more penetrating less rainbow-shaped ball flight, expect it to offer a soft feel and high short-game spin, but if your game involves putting a premium on maximum short-game spin you may want to consider the company's SD-02 instead. 

Pros & Cons Specs

Pros

• Good for those who are less worried about distance
• Good iron and wedge spin

Cons

• Expect less distance than the Seed SD-01

Construction	3-Piece
Cover	Urethane
Cost per ball	£2.08

Test data and verdict: Seed SD-X1

VERDICT: Seed SD-X1 The Pro X1

Don’t be put off by Seed’s array of different urethane cover golf balls that on the surface can appear a little confusing as there’s a degree of overlap between the models. Our data spells out really clearly that the SD-X1 is the right ball for you if you’re a slightly higher-speed player (so you’re less concerned about distance) who wants to focus on wedge and iron spin much more so than raw distance.

At all three driver speeds Seed’s SD-01 is a longer ball choice, and with the 7-iron the SD-X1 gives up 4.5 yds of carry distance, which to many will be half a club on approaches into the green. But for that distance trade-off, you get 457 rpm more iron spin and 417 rpm more wedge-stopping power, which some golfers will really appreciate.

Compared to the Pro V1 our data has the SD-X1 down as offering up more wedge and iron spin, which should be serious food for thought.

Seed SD-02 The Pro Tour

Expert rating:

3.5

Price per ball £2.08 / 0.10p per yard

Price: £25

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Over the last decade, the traits that X-style balls have brought to the party have changed somewhat. Even though Seed says the 4-piece firmer SD-02 plays like a Pro V1x or TaylorMade TP5x it also lowers launch and produces a flatter ball flight, which doesn't match what Titleist says about the Pro V1x or TaylorMade with the TP5x.
 
In my eyes the SD-02 should appeal to speed demons and distance freaks, those who are swinging out of their boots for maximum power, if that’s you, less spin from the driver will help maximize carry distance.

So long as you’re prepared to order multiple dozens at a time or sign up for a one, two, or three-month subscription you could save yourself £25 a dozen versus the Titleist Pro V1x.   

Pros & Cons Specs

Pros

• Longer than the Titleist Pro V1x with a driver and iron
• Great value for money

Cons

• Significantly lower spinning than the Titleist Pro V1x with an iron and wedge

Construction	4-Piece
Cover	Urethane
Cost per ball	£2.08

Test data and verdict: Seed SD-02

VERDICT: Seed SD-02 The Pro Tour

Titleist get annoyed when YouTubers and influencers title up golf ball review videos as ‘Seed: Titleist Pro V1/Pro V1x killer?’ when hitting balls like the SD-02, and based on our results I completely understand why. Of course, brands like Seed, Vice, and Snell have come about thanks to producing balls that can compete with the very best at a lower price, but many like the SD-02 ask golfers to make a compromise somewhere along the line, which really irks the top brass at Titleist towers, especially when the difference isn’t explained.

Looking at our driver data we can legitimately say the 4-piece SD-02 is longer than the Pro V1x it is designed to compete with, it’s also 4.8 yards longer with the 7-iron, metrics that golfers notice and favor on the golf course. Yet dig down into spin numbers with wedges and irons, which are much more difficult to access unless you own a launch monitor, and there are some significant differences between the two balls. 

If your game is about control and precise shot-making you will notice a difference in performance between the Pro V1x and SD-02, as our numbers show a 647 rpm spin difference with a 7-iron and 871 rpm variation when hit with a wedge. Both are decent amounts, which YouTubers and influencers rarely highlight, but these numbers represent the difference between premium tour-level balls and models bought from a DTC brand.

If you find yourself looking for a Pro V1x alternative I’d suggest the Vice Pro Plus is a better option, as it squeezes out a fraction more spin.

Snell

Snell Prime 4.0

Expert rating:

2.5

Price per ball £2.83 / 0.14p per yard

Price: £37.95

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Founder and owner Dean Snell is a well-known figure in the golf ball arena as he’s played a role in designing the original Titleist Pro V1 and TaylorMade’s first-ever tour ball the five-layered TP5. He’s since gone off and started up his own enterprise on a direct-to-consumer basis, so don’t expect to see Snell played on tour or be available in your local pro shop.
 
Snell says the Prime 4.0 is for mid to fast-swing-speed players, its 4-piece construction delivers low long-game spin, higher iron spin, and a mid-trajectory.

With an 85 – 90 compression, golfers should expect a slightly firmer feel, along with excellent short-game control thanks to the premium XV3 urethane cover.   

Pros & Cons Specs

Pros

• Good driver distance compared to the Titleist Pro V1 and V1x

Cons

• Low iron and wedge spin

Construction	4-Piece
Cover	Urethane
Cost per ball	£2.83

Test data and verdict: Snell Prime 4.0

VERDICT: Snell Prime 4.0

Like so many balls in this test, the Snell Prime 4.0 posted really strong numbers with the driver against the Titleist Pro V1 and Pro V1x it’s designed to compete with. However, when it gets to the 7-iron and wedge it’s a completely different story. 

The Prime 4.0 is one of only four balls in the entire test to dip below the 5K rpm spin threshold with an iron. It’s the only 4-piece ball to do so which means you can expect good carry distance, but when the Pro V1 and Pro V1x are posting 5594 rpm and 5835 rpm of spin respectively you simply can’t expect the same results when this model hits the green.

Likewise, the 4.0 was one of only four balls to dip below the 7K rpm spin barrier with a wedge. It was the only 4-piece ball to do so and the model gave up 1006 rpm and 1361 rpm against the Pro V1 and Pro V1x respectively.

My conclusion has to be if your game would benefit from a firmer X-style ball that doesn’t come with a premium price tag the Vice Pro Plus is as good as it gets in 2024.

Snell Prime 3.0

Expert rating:

2.5

Price per ball £2.50 / 0.13p per yard

Price: £33.95

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Snell has taken a while to get back on their feet after Co-Vid enforced delays and shortages, plus their business model was rocked when TaylorMade bought their primary factory/supplier recently. 2024 is the year they’re hitting back hard and I love the simplicity of their golf ball offering.

The Prime 2.0, 3.0, and 4.0 names refer to how many layers each ball has, with costs increasing as you move up the scale.
 
The Prime 3.0 has a compression of 80 – 85 which makes it attractive to the wide audience of golfers who aren’t fans of firmer X-styled golf balls. A new core delivers high ball speeds with lower spin for good distance along with a mid-flight trajectory.

The mantle layer between the core and cover has been specifically designed to generate mid to high levels of iron spin to allow golfers to hit every shot in the bag, while a urethane cover ensures you get great short-game control and precision.

Pros & Cons Specs

Pros

• The urethane cover is beneficial in the short-game
• Reasonable value for money

Cons

• Not an outstanding performer in any area of the bag
• Expect significantly less iron and wedge spin than a Titleist Pro V1

Construction	3-Piece
Cover	Urethane
Cost per ball	£2.50

Test data and verdict: Snell Prime 3.0

VERDICT: Snell Prime 3.0

The urethane cover club golfer golf ball category is crowded with various different options right now, but where others typically target distance through low spin or chase high levels of stopping power that cost distance the 3.0 like the Vice Tour tries to hit a middle ground between two opposite ends of the scale.

Compared to the surlyn covered Vice Tour the Prime 3.0 adds an extra 178 rpm of backspin with the 7-iron nudging it just above the 5K threshold, which might be useful if you’re particularly concerned about cutting too close to the wire in terms of stopping power. Interestingly with a wedge the 3.0 gives up 979 rpm of backspin to the Vice Tour but only 744 rpm to the Titleist Pro V1 which might just make this model a viable middle-of-the-road option.

It’s important not to write off the 3.0’s urethane cover which will come into play and be better at generating control from the greenside than the Vice Tour.

Snell Prime 2.0

Expert rating:

5.0

Price per ball £2.00 / 0.10p per yard

Price: £26.95

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The Prime 2.0 is a very interesting golf ball as it’s the only one I’m aware of that is created in 2-pieces yet also comes with a premium urethane cover. It's a feature that’s usually reserved for maximizing the short game spin of premium tour and club golfer golf balls.

2-piece golf balls usually come with less expensive ionomer or surlyn covers that are widely accepted to trade-off a little short game spin and control for an affordable price, so that just isn’t the case with the 2.0. By incorporating a urethane cover on a golf ball selling for £23.99 Snell is creating a unique golf ball (with a compression of 80 – 85) that tons of club golfers are likely to enjoy as the price is keen and the performance for many will likely be hard to distinguish from a much more expensive ball.

Our test results below showcase whether the model delivers on its promise of potential. See the prime 2.0 as a potential alternative to the Srixon AD333 (2-piece), TaylorMade Tour Response (3-piece), and Callaway ERC Soft (3-piece) and you’ll be thinking exactly along the right lines.  

Pros & Cons Specs

Pros

• Putting a urethane cover on a 2-piece ball is genius thinking
• Similar iron and wedge spin to the Titleist Pro V1
• Fantastic value for money

Cons

• Not the very longest

Construction	2-Piece
Cover	Urethane
Cost per ball	£2.00

Test data and verdict: Snell Prime 2.0

VERDICT: Snell Prime 2.0

There isn’t a ball in this test that I was more excited to see the results from than the Prime 2.0 as it’s virtually unheard of to put a urethane cover on a 2-piece ball and sell it for £23.99 a dozen. The idea is a master stroke from Dean Snell and the clever thinking combines a competitive price in an area of the market that masses of golfers shop within, along with the short game zip and control that golfers would typically expect from a much more premium ball.

Averaged over the 85 mph and 100 mph driver speeds the 2.0 at 212.2 yards was the joint longest carrying ball (tied with the Srixon Distance) in the 2-piece ball category. Ok with the 7-iron it dropped 2.7 yds against the longest (the TaylorMade Speedsoft in the 2-piece category) but crucially it produced more iron spin than any other 2-piece ball and was only bettered by 19 rpm for wedge spin by the Srixon Distance. Both should be really attractive traits to club golfers.

In my mind, the Prime 2.0 is well worth evaluating outside the 2-piece golf ball market too. Up against the lower compression urethane club golfer balls that are so popular today with a premium cover and keen price point this ball brings together so many of the traits everyday golfers look for in one great package.

Our data has the model giving up between 0.7 – 3.5 yds of driver carry distance (when averaged over the 85 mph and 100 mph speeds) and no more than 5.1 yds with the 7-iron versus models like the Srixon Q-Star Tour and Callaway Chrome Soft, but unlike those models, the 2.0 doesn’t drop iron and wedge spin.

In fact bar the high spin but short hitting Kirkland Signature V3 the 2.0 produced more iron spin than any urethane club golfer ball in this test. It pulled off a similar feat with the wedge, out-spinning four of the six balls in the club golfer category, all of which are significantly more expensive.              

If score-ability and value for money come higher up your list of golf ball priorities than every yard you can get your hands on the Prime 2.0 is a fantastic choice. With this construction offering just 133 rpm less iron and 74 rpm less wedge spin than a Titleist Pro V1 surely it’s only a matter of time before other brands start introducing urethane covers to their 2-piece golf balls.   

Srixon

Srixon Q-Star Tour (2024)

Expert rating:

2.5

Price per ball £3.08 / 0.16p per yard

Rrp: £29.95

Price: £28.99

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‘Tour performance for club golfers’, which typically means a model brings a softer lower compression to the party, has been a hugely popular phrase in the golf ball arena for well over a decade now.

Essentially the idea gives club golfers the softer feel they often enjoy but also thanks to a urethane cover there’s no trading-off of shot control and stopping power close to the green.
 
Softer feeling, lower compression golf balls typically spin less so they’re often more accurate, and so long as you can launch them high enough, they will go further too. The 2024 Q-Star Tour is 5th generation its core moves from a softer center to a firmer outer while Srixon’s SpinSkin with SeRM helps the cover bite into the grooves of a wedge to amplify short-distance control.
 
To ensure you're thinking in the right ballpark see the Q-Star Tour as a rival to the TaylorMade Tour Response, Callaway Chrome Soft, and Vice Pro Air.  

Read our full Srixon Q-Star Tour golf ball review.

Pros & Cons Specs

Pros

• Long and high ball flight with the iron
• The shot height and a steep descent angle will help shots nestle a little on the green

Cons

• Low spin with the iron and wedge

Construction	3-Piece
Cover	Urethane
Cost per ball	£3.08

Test data and verdict: Srixon Q-Star Tour

VERDICT: Srixon Q-Star Tour (2024)

Here at TG, we’ve been big fans of how the club golfer urethane cover golf ball market has grown over recent years. We love the idea of golf balls being designed with us in mind, and the Q-Star Tour is one such model that has helped convince golfers of the benefits of bringing together lower compression for a softer feel and a urethane cover for great greenside performance. Today however the market has become fractured as different brands are going after the same golfers in very different ways, which can easily lead to confusion. 

The Q-Star Tour has always been about across-the-board performance, meaning when we’ve tested previous models rarely have they competed on flat-out ball speed or carry distance with the driver. Yet in reality at 85 mph and 100 mph with the driver, all six 3-piece club player balls tested are separated by just 3.4 yds at 100 mph and 2.4 yds at 85mph, so there’s little to gain.

Yet with the 7-iron the Q-Star Tour offered up our fastest ball speed (108.1mph in the 3-piece club golfer category), and produced the highest ball flight, 2^nd steepest descent angle, and at 156.5 yds it tied 1^st for carry distance.

All impressive numbers, but it was also one of only four balls in the entire test to produce less than 5,000 rpm of backspin (4,985 rpm) with the iron which isn’t brilliant news for stopping shots at lower speeds. To top things off, with a wedge the Q-Star Tour produced 6810 rpm of backspin which is 625 rpm lower than our test average, numbers which are a little alarming.

To put it into context the Kirkland Signature V3, which also features in the 3-piece club golfer category, posted 6109 rpm (2^nd highest of the entire test) and 8043 rpm (3^rd highest for the entire test) of iron and wedge spin respectively. So, be aware there’s a real speed and distance or backspin decision to make here.              

Srixon AD333 (2024)

Expert rating:

3.0

Price per ball £2.33 / 0.12p per yard

Rrp: £28.00

Price: £19.99

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The AD333 is now in its 11^th generation which has to say the franchise is doing a sterling job for club golfers, as if it wasn’t delivering the model would have been dropped years ago. The AD333 traditionally has been a brilliant blend of all the traits that club golfers desire.
 
The model is incredibly friendly on your pocket, which in the current climate is really important if you’re prone to losing a few. Historically the AD333 has never quite been the longest or most powerful ball out there, but the average club golfers it targets are much less likely to quibble over tiny distance differences when as our previous test sessions have shown the ball is great at spinning and stopping on mid iron and wedge approaches into greens.
 
A slightly lower 70 compression for this generation (it was 72 on the previous model) will help straighten ball flight, nudge up accuracy, and give a slightly softer feel in the short game.     

Pros & Cons Specs

Pros

• Good iron and wedge spin at lesser speeds
• Reasonable value for money

Cons

• This is not a distance ball

Construction	2-Piece
Cover	Ionomer
Cost per ball	£2.33

Test data and verdict: Srixon AD333

VERDICT: Srixon AD333 (2024)

Previous versions of the AD333 have been award winners here at TG as the ball has always represented a great mix of speed, distance, and stopping power along with a very sensible price tag for the golfers it was designed for. That trend hasn’t changed too much in 2024 even if initially the model’s numbers might appear a little underwhelming.

I can’t cover up how the AD333 was our shortest ball at 85 mph with the driver, at this speed you could just play the Wilson Staff Model (the longest) and add an immediate 8.6 yds of carry distance to your drives. We saw almost identical results at 100 mph as the AD333 was 2^nd shortest so it’s entirely possible to gain an instant 10.4 yards by putting the Wilson Staff Model X (the longest ball) in play.

But in the AD333’s defense, this value-for-money ball never drops below critical levels of launch or spin with the iron or wedge, as some models do. For me, that’s a really important factor if you happen to play the game with a very average swing speed. This trait alone means you’ll still be able to hold greens on long and shorter approaches which is debatable with some of the lower spin alternatives.

To put things into context the AD333 is shorter than a Titleist Pro V1 (by 6.2 yds at 85mph and 4.8 yds at 100mph) with a driver, but 1.1 yds longer with a 7-iron. In terms of spin, the Pro V1 boasts 318 rpm more iron stopping power and 382 rpm more wedge spin, but they’re also £22 a dozen or £1.84 a ball more expensive.

If like me your swing speed is moderate and you don’t want to pay a fortune for golf balls I’d recommend giving the AD333 your full attention.          

Srixon Distance

Expert rating:

4.5

Price per ball £1.67 / 0.09p per yard

Rrp: £18.99

Price: £14.95

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At just £20 a dozen, it’s not too surprising Srixon’s ball which boasts maximum distance on wood and iron shots also regularly crops up as the biggest-selling golf ball on Amazon.

With a 2-piece construction (where the majority of the golf ball is a huge core in the center) and a firm ionomer cover the Distance is very much what golfers would expect from a traditional budget-style distance golf ball.
 
With an 89 compression, this model comes at distance, in a different way to the modern trend of going softer with less spin, very simply it's harder and therefore faster. To play the Distance successfully you will need to like the feel of a firmer golf ball and buck the trend over the last decade of using softer feeling, lower compression, and reduced spin models.

Read our full Srixon Distance golf ball review.

Pros & Cons Specs

Pros

• A very fairly priced golf ball
• Decent levels of iron and wedge spin
• Good driver distance in the 2-piece ball category

Cons

• A budget ball that's genuinely difficult to fault

Construction	2-Piece
Cover	Ionomer
Cost per ball	£1.67

Test data and verdict: Srixon Distance

VERDICT: Srixon Distance

At just 0.09p a yard (averaged over three driver swing speeds) the Srixon Distance is the 3^rd cheapest golf ball within this test. It’s not too difficult then to understand why this model is so popular with regular club golfers who just won’t buy a more costly premium golf ball. But does the ball actually deliver on its distance promise?

In the 4 model 2-piece category the Distance ranked longest at 85mph, 2^nd at 100 mph, 2^nd at 115 mph, and 2^nd longest with the 7-iron, so if distance and budget are important to you this really isn’t a bad option at all. Interestingly the power doesn’t come at the expense of spin with the irons and wedges like some of the 3-piece club golfers models. By registering backspin of 5306 rpm and 7636 rpm with the 7-iron and wedge (2^nd for each in the 2-piece category) this model doesn’t drop to dangerously low levels of backspin just to help golfers hit shots further.

To put things into perspective versus a Titleist Pro V1 the Srixon Distance spins 288 rpm less with the 7-iron and 55 rpm less with the wedge, which many golfers will believe is a fair trade-off when they can buy 24 Srixon Distance for the price of 12 Pro V1’s and still have some cash left over for a couple of beers after the round.

TaylorMade

TaylorMade TP5 (2024)

Expert rating:

4.0

Price per ball £3.75 / 0.19p per yard

Price: £44.95

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The TP5 is TaylorMade’s softest feeling 5-layer tour ball. This model prioritizes a softer feel with enhanced spin around the green (over the TP5x), it’s worth remembering though the majority of the company’s athletes choose the firmer TP5x out on tour. This ball will fit golfers who prioritize touch and feel in their short game and rely on precise and responsive control to score at their optimum.
 
A new Speed Wrapped Core decouples speed from sound and feel, so golfers get a better-feeling golf ball without giving up the speed associated with switching to a lower compression ball.

Compared to previous models the 2024 TP5 also has a new lower more competitive price.

Read our full TaylorMade TP5 golf ball review

Pros & Cons Specs

Pros

• A good alternative to the Titleist Pro V1
• Good if you like to see some shot shape
• A new lower price makes the TP5 and TP5x the best-value tour ball

Cons

• You put performance on the line for a softer feel

Construction	5-Piece
Cover	Urethane
Cost per ball	£3.75

Test data and verdict: TaylorMade TP5

VERDICT: TaylorMade TP5 (2024)

TaylorMade makes no secret at all about the TP5x being their fastest and longest golf ball if those happen to be the traits you’re looking for in a tour-level option, where the TP5 fits in by offering a softer feel for extra control, especially from the greenside. So, it’s unfair to blindly study the numbers on our test spreadsheet without considering this particular ball is designed to perform within 60 yards of the green for golfers who prefer a softer feel.

Bar outpowering the Pro V1 by 4.5 yards at 100 mph with the driver the TP5 produced virtually identical data to the Titleist across lots of our test metrics. With the model being designed to offer up a little more shot shape potential than the straighter-focused TP5x it’s not too surprising the model served up a shot area bang on our test average, but bigger than the TP5x.

With such similar performance to the Pro V1 cost inevitably has to come into any choice between the pair, if you’re buying 6 dozen for the season the TP5 will save you £30.06, almost enough to squeeze out an extra dozen balls for absolutely zero trade-off in performance.

If you’re trying to choose between the TaylorMade balls the firmer TP5x offered up 0.8 yds additional carry distance when averaged over the 100 and 115 mph swing speeds with a driver. With 7-iron the TP5x upped carry distance by 1.3 yards, where the TP5 was fractionally higher spinning with both the iron (204 rpm) and wedge (11 rpm). My gut feeling is unless you have very specific requirements the majority of golfers would get better results from the slightly faster and longer TP5x.

TaylorMade TP5x (2024)

Expert rating:

5.0

Price per ball £3.75 / 0.19p per yard

Rrp: £44.99

Price: £39.28

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The TP5x is TaylorMade’s fastest 5-layer tour ball. This model prioritizes ball speed over the softer feel of the TP5, making it the ideal choice for golfers seeking extra velocity off the clubface.

The 2024 TP5x reduces driver and long iron spin (over the previous model) so there’s a focus on distance while maintaining greenside control. This would be the perfect ball choice for golfers seeking less driver spin and wanting to hit shots a fraction higher through the bag.

Rory McIlroy, Tommy Fleetwood, Rickie Fowler, and Nelly Korda all play this ball out on tour.

Read our full TaylorMade TP5x golf ball review.

Pros & Cons Specs

Pros

• Low spin and long at higher speeds
• Less expensive than most tour-level balls
• Good iron and wedge spin
• A favorite on tour

Cons

• The Callaway Chrome Tour X is slightly longer with the driver and higher spin with an iron and wedge. It's also more pricey.

Construction	5-Piece
Cover	Urethane
Cost per ball	£3.75

Test data and verdict: TaylorMade TP5x

VERDICT: TaylorMade TP5x (2024)

This time last year I harped on about the brilliance of the Wilson Staff Model ball within our 2023 robot golf ball test as not only did it produce excellent launch monitor numbers it was also the least expensive tour-level ball. In 2024 the situation has changed somewhat as Wilson has upped the price of their new Staff Model ball by £7.01 a dozen, whereas TaylorMade has dropped theirs by £5.00 a box, it’s a masterstroke that means the TP5x now becomes a serious value for money option.

If cutting driver spin is your goal the TP5x was our lowest spin premium tour level model. The X also tied 3^rd for producing the fastest ball speed in both the 100 mph and 115 mph driver categories so it’s absolutely no slouch when it comes to speed and power, even though it didn’t quite feature among the three longest balls in any category. TaylorMade tour-level balls are famed for being longer than the competition in the long irons, we saw 2.2 yards of extra carry distance over the Pro V1 with a 7-iron, a number TaylorMade would only expect to increase moving into the 5 and 4 iron.

An average shot area just 0.8 yards wider than our 3^rd placed ball (and 8.2 sq yds tighter than the TP5) reinforces the TP5x as a credible tour-level ball for accuracy, consistency, and reliability. If I were spending my own money in 2024 on premium tour-level balls the choice would come down to the TP5x and Callaway Chrome Tour X. The Callaway on paper is fractionally longer with the driver and higher spin with 7-iron and wedge whereas the TaylorMade is a little less pricey. Both can do an excellent job for you.

TaylorMade SpeedSoft

Expert rating:

3.5

Price per ball £2.08 / 0.11p per yard

Price: £24.95

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Price: £24.95

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It would be easy to write the 2-piece SpeedSoft off as just another budget golf ball, but TaylorMade reckons it hits the value and performance sweet spot that lots of club golfers shop within.
 
The SpeedSoft is a great option if you don’t feel there’s value to buying premium golf balls, and you’re happy with accepting your choice of ball will perform nicely across the board without helping optimize any particular area.

If I were spending my own money I’d definitely look at the high contrast and colourful SpeedSoft Ink. You won’t need to mark them to personalize them and the bigger side stamp is really useful when lining up on the tee and dancefloor.    

Read our full TaylorMade SpeedSoft golf ball review.

Pros & Cons Specs

Pros

• A reasonable performer in the 2-piece category
• A very low spinner with the driver

Cons

• You will need reasonable speed to launch this model to a decent peak height and descent angle

Construction	2-Piece
Cover	Ionomer
Cost per ball	£2.08

Test data and verdict: TaylorMade SpeedSoft

VERDICT: TaylorMade SpeedSoft

It would be really easy to cast an eye over our data and completely ignore the SpeedSoft as it is not flying high in any of our charts, but for a true performance picture, we have to look at the model in the context of the 2-piece balls it goes up against.

Our data shows at 85mph and 100mph with the driver (the players who’ll most likely use this golf ball), the model gives up just 1.9 yds, and 2.7 yds respectively to the very longest, which in the big scheme of things is absolutely nothing. Throw in the longest carry distance with the 7-iron (a yard longer than any other ball) and a picture starts to emerge of the SpeedSoft being able to hold its own.

But you have to understand distance comes to this model through reducing spin. This is the lowest spin driver ball within the whole of this test, which translates to producing the least amount of 7-iron spin within the 2-piece ball category too. The saving grace though is it miraculously produced bang on test average levels of stopping power on our wedge approaches, so don’t write the model off as being too low spin for approaches to drop, hop, and stop on the dancefloor.  

With a price tag of £24.99 a dozen, it should come as no surprise the SpeedSoft is for budget-conscious golfers. At this price, we surely wouldn’t expect it to be the fastest, longest, most consistent, or most accurate but so long as you have reasonable levels of speed to launch the ball to a good peak height it can do a job for you.

Just be aware you don’t want to be searching for speed and putting this model into play with a set of strong lofted irons, that combination would create the perfect storm for not being able to stop shots on the dancefloor.

Titleist

Titleist Pro V1 (2023)

Expert rating:

4.0

Price per ball £4.17 / 0.21p per yard

Price: £57.12

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Price: £57.12

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Alternative Retailers

American Golf

£47.99

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Scottsdale Golf

£46.99

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Titleist

£50.00

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Titleist

£50.00

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The 3-piece 2023 Pro V1 has changed a lot since it was first launched in 2000. The Pro V1 is a good choice for players seeking very low long-game spin (which adds distance) along with a more penetrating ball flight than the Pro V1x.

Expect a softer feel (than the Pro V1x), along with Drop-and-Stop greenside control. If you don’t specifically want a higher ball flight and long game spin, this is Titleist’s best ball for you. The ball of choice for Scottie Scheffler, Viktor Hovland, and Tony Finau.

Read our full Titleist Pro V1 (2023) golf ball review.

Pros & Cons Specs

Pros

• This is the market-leading golf ball
• A firm favorite on tour
• You get a softer feel

Cons

• The Titleist Pro V1x is longer and spins more with an iron and wedge

Construction	3-Piece
Cover	Urethane
Cost per ball	£4.17

Test data and verdict: Titleist Pro V1

VERDICT: Titleist Pro V1 (2023)

The Pro V1 and Pro V1x are the balls every direct-to-consumer brand started out to grab market share from, as thanks to the huge marketing budgets and player sponsorship deals involved competitors knew there was a massive opportunity for comparable urethane-covered balls to steal market share at half the cost. This year’s results (we didn’t test direct-to-consumer models last year) show it’s perfectly possible for direct-to-consumer brands to make rival balls the Pro V1, but very few truly outperform it.         

The Pro V1 is no longer the most expensive ball we’ve tested, it always has been before, but at 23p per yard (and £4.58 per ball) that title goes to the 2024 Callaway Chrome Tour/Tour X and Chrome Soft, where the Pro V1 is ever so slightly cheaper at 21p a yard. Averaged over all five test situations the Pro V1 was our 2nd most accurate ball, interestingly though the shot area with the wedge was bigger than average, with only four other balls producing a larger dispersion area. In terms of consistency of ball speed, backspin, and carry distance the Pro V1 on average ranked 14th out of 24, whereas the Pro V1x was positioned 8^th,

You’ll need to put a real premium on a softer feel or lower more penetrating ball flight to choose this model as your favorite Titleist ball. Our data shows the Pro V1x is faster, longer (at the 100 and 115 mph driver speeds it’s designed for), and spins more with both a wedge (4.6%) and iron (4.3%), all traits that most club golfers would want from their premium golf ball choice.  

Titleist Pro V1x (2023)

Expert rating:

5.0

Price per ball £4.17 / 0.21p per yard

Price: £63.45

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Price: £63.45

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Alternative Retailers

American Golf

£47.99

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www.gamolagolf.co.uk

£42.99

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Scottsdale Golf

£46.99

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Titleist

£50.00

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The 4-piece 2023 Pro V1x targets a higher launch and more spin in the long game than the Pro V1, it also feels slightly firmer. Titleist’s latest buying advice has the pair spinning at high levels within the short game, so don’t be fooled into thinking you play the softer Pro V1 for maximum short-game control.

Typically, the Pro V1x offers golfers a little more ball speed, Justin Thomas, Jordan Spieth, and Matt Fitzpatrick all play the model out on tour.  
      
Read our full Titleist Pro V1x (2023) golf ball review.

Pros & Cons Specs

Pros

• You get more spin where you need it over the Pro V1
• The firmer compression offers up more ball speed than the Pro V1
• A very solid performer for accuracy and consistency

Cons

• Bar the hefty price the Pro V1x is hard to fault

Construction	4-Piece
Cover	Urethane
Cost per ball	£4.17

Test data and verdict: Titleist Pro V1x

VERDICT: Titleist Pro V1x (2023)

In all the robot golf ball testing we’ve ever completed the Pro V1x has come out as a more favorable choice than the Pro V1, as unless you put a hefty premium on a softer feel or lower ball flight it’s really hard to ignore how the X is generally faster, longer and higher spin with the irons and wedges (not from the greenside), so it’s hard to argue it’s not a better choice across the bag on a spreadsheet.

If you like the feeling of firmer X style balls then you really should pay attention to how the Pro V1x compares to the Callaway Chrome Tour X and TaylorMade TP5x. Compared to Callaway’s Tour X the Pro V1x was 4.87 yards shorter, when averaged over our 100 and 115 mph driver speeds. It also produced less iron spin (358rpm) and missed out (to the Chrome Tour X) on maxing out wedge spin (34rpm) too. With an average shot area of 25.4 sq yards, the Pro V1x as you’d expect was well within our test average for accuracy but there’s no escaping the Callaway with an average of 19.2sq yds was 24.4% tighter.

Where the Pro V1x will set you back 0.21p yard or £4.17 per ball the TaylorMade TP5x drops that to 0.19p a yard or £3.75 per ball, so if you buy 6 dozen for the 2024 season you’ll save £30.06 by playing TaylorMade.

Our data has the TP5x out gunning the Pro V1x at 100 and 115mph driver swing speeds it’s also 3.2 yards longer with a 7-iron. The Pro V1x is higher spinning with the iron (367rpm) and wedge (440rpm), whereas the TP5x flies higher and has a steeper descent angle, so essentially you will see similar results but shots reach their destination in slightly different ways.

Vice

Vice Pro

Expert rating:

3.0

Price per ball £2.50 / 0.13p per yard

Price: £29.99

Vice Golf

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Price: £29.99

Vice Golf

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Vice was the original brand to introduce golfers to buying Direct-To-Consumer golf balls, the idea was to offer tour-level-like performance at significantly less cost.

With a 90 compression, the Pro is optimized for medium swing speed players, compared to the brand's firmer Pro Plus design you get more feel, but slightly less spin in the short game. Make no mistake though this is a good option for a wide audience of golfers. 
 
To buy at £29.99 a dozen you will need to factor in spending £149.95 in one go on golf balls, if that’s tough to stomach a single dozen will set you back £39.99 plus £4.99 postage (which will vary on location) which then makes the balls a similar price to the TaylorMade TP5 – a ball that’s actually played on tour.     

Pros & Cons Specs

Pros

• Our most consistent golf ball
• Decent accuracy numbers
• A softer feel

Cons

• Expect less iron and wedge spin than a Titleist Pro V1

Construction	3-Piece
Cover	Urethane
Cost per ball	£2.50

Test data and verdict: Vice Pro

VERDICT: Vice Pro

The Pro’s 90 compression will give a slightly softer feel compared to the 100 compression of the Vice Pro Plus, but just like the Titleist Pro V1 vs Pro V1x debate, you put a lot on the line to get that feel. The Pro Plus was slightly longer at all three driver swing speeds than the Vice Pro and Titleist Pro V1, which you’d sort of expect as it’s a firmer ball. Although the Pro added 3.2 yards of 7-iron carry distance over the Titleist just remember the extra distance comes with a consequence.

The trade-off on this occasion is 491 rpm and 532 rpm of iron and wedge spin respectively. To some that won’t be a deal breaker as they’ll still feel capable of stopping approaches into a hard-baked green, they’ll likely be golfers who’ll happily accept a fraction more carry distance in return for a slight trade-off in stopping power.

Interestingly both the Vice Pro (1st) and Vice Pro Plus (3rd) ranked among our three most consistent golf balls, which says something about the brand’s reliability and predictability as both models were comfortably inside our test average for shot area too.

If I were spending my own money I’d have my head swayed by the Vice Pro Plus, that’s the model that dials spin up a fraction which will increase the playability where lots of golfers need a little extra help with iron lofts generally being so strong today.

Vice Pro Plus

Expert rating:

4.5

Price per ball £2.50 / 0.13p per yard

Price: £29.99

Vice Golf

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Price: £29.99

Vice Golf

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Picking golf balls can be a complicated process, Vice tries to keep it reasonably simple by saying their most premium urethane-covered golf balls are designed to compliment the velocity of different speeds of player.

This means so long as you know how fast you shift it there shouldn’t be too much confusion around which model will best complement your game.
 
As the firmest in the Vice line-up, the Plus is also the brand's highest spin ball, which the company says is especially noticeable in the short game. With a 100 compression, you will need to enjoy a slightly firmer feel and more responsive feedback to get the best out of this model.

Pros & Cons Specs

Pros

• The best DTC 4-piece ball to rival the Titleist Pro V1x
• Long with the driver and irons
• So long as you buy in bulk they are good value for money

Cons

• Less iron and wedge spin than the brilliant Callaway Chrome Tour X

Construction	4-Piece
Cover	Urethane
Cost per ball	£2.50

Test data and verdict: Vice Pro Plus

VERDICT: Vice Pro Plus

There’s a reason why Titleist have been at the top of the golf ball tree for decades, and that’s because they know a thing or two about making incredibly good golf balls. The company is very protective over its market share within the golf ball category, and it must hurt that a few factories in the Far East churn out urethane golf balls (for multiple companies) that can compete with models they’ve spent decades perfecting.

To be fair to Titleist there isn’t a better 4-piece golf ball out there from any Direct-To-Consumer brand than the Pro V1x, if you’re looking though, for a model to rival it without paying a premium price the Vice Pro Plus has to be it.

When averaged over our fastest two-driver speeds the Vice Pro Plus outguns the Pro V1x by 2.3 yards, which when added to the additional 3.9 yards with a 7-iron means you realistically could expect to hit half a club less into greens using this model. But where spin took a nosedive with the Seed SD-02, the Vice Pro Plus persevered slightly more stopping power with the 7-iron (3.7%) and wedge (1.2%) which will be of real benefit to decent players.

I wouldn’t be doing my job if I didn’t also mention how the Pro Plus compares against the Callaway Chrome Tour X, which essentially our data highlights as the best 4-piece X-style golf ball out there. In return for the lower DTC price (the Pro Plus is £25.01 cheaper per dozen than the Callaway Chrome Tour X) you get 2.6 yds less driver distance (averaged over our two fastest speeds), 4.4 yds more 7-iron distance, but 814 rpm less iron spin and 822 rpm less wedge spin, so the pair would be noticeably different on the golf course.     

Vice Pro Air

Expert rating:

2.0

Price per ball £2.50 / 0.13p per yard

Price: £29.99

Vice Golf

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Price: £29.99

Vice Golf

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If you’re a reasonable golfer who’s considered or plays a set of high-launch irons, you are absolutely the target player for the Vice Pro Air. Over the last decade, there’s been a real trend towards lower compression balls, that improve the feel of models targeted at club golfers, Vice also though focuses on upping launch and increasing decent angle to ensure playability even at low spin rates. 
 
The Pro Air has a compression of 75 (so it’s the softest feeling ball Vice creates) which isn’t too dissimilar to a TaylorMade Tour Response, or Callaway Chrome Soft, although Vice insists the model is a great choice for slower and mid-speed players, it will still deliver for faster players too.

No matter what your speed thanks to being the lowest spin ball in the Vice portfolio this is also the model for maxing out distance, should that be a premium in your own game. 

Pros & Cons Specs

Pros

• Other than low compression balls being bang on trend I'm struggling to find one.

Cons

• It's just too low spin with the irons and wedges

Construction	3-Piece
Cover	Urethane
Cost per ball	£2.50

Test data and verdict: Vice Pro Air

VERDICT: Vice Pro Air 

Softer compression golf balls with urethane covers are all the rage right now in the world of golf, but our data shows you have to understand what’s put on the line by buying purely on feel to truly make the best decision for your game and wallet. 

Very few golfers would ever want to play a ball that offers up the least amount of iron and wedge spin and pay more for the privilege than going for a 2-piece ball that could have done a better job for less cash. Our data spells out how the Vice Pro Air is just that ball.

The model offered up the least amount of iron and wedge spin of all the 24 balls tested and apart from being joint longest with the iron, thanks to being so low spin, it brings little other than a soft feel to the table.

For £10 per dozen less you could buy the 3-piece Vice Tour instead which ok thanks to its surlyn cover won’t spin or offer up as much control from the greenside. But you could expect an additional 179 rpm of iron and a further 1,312 rpm of wedge spin on approaches, which for many will have a direct impact on scoring in the area you want to be at your most accurate. To my mind, there shouldn’t be a golfer out there who’d favor a softer feel over these economics and shot-making capabilities.

Vice Tour

Expert rating:

4.5

Price per ball £1.67 / 0.08p per yard

Price: £19.99

Vice Golf

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Price: £19.99

Vice Golf

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Lots of club golfers understandably will never pay for premium tour-level golf balls, particularly as many of us are prone to losing a few, yet there’s never any argument premium balls have to come with a urethane cover. Simply put if there’s no urethane cover no ball can be classed as a premium offering.
 
The interesting thing for club golfers then is if you trade the urethane cover for a cheaper material like Ionomer or Surlyn, and reduce the cost from £50 a dozen to £19.99, but keep a 3-piece construction (like a Titleist Pro V1) what’s the impact on performance? Are the results any better than switching to a less expensive 2-piece construction?
 
Our results below spell out the differences loud and clear. Just remember the Tour isn’t Vice’s least expensive ball that honor falls to the 2-piece Vice Drive, which will set you back from $14.99 a dozen.

Pros & Cons Specs

Pros

• Exceptionally good value for money
• Impressive results compared to the biggest brands
• More wedge spin than a Titleist Pro V1

Cons

• Iron spin just dips below the 5K threshold

Construction	3-Piece
Cover	Surlyn
Cost per ball	£1.67